This standard is at Level 4. A Sales Executive could work in both Business to Business or Business to Consumer markets with a responsibility to sell a specific product or service.
A Sales Executive will have a responsibility to sell a particular product or service, retaining and growing a number of customer accounts, generating new business, contacting prospective customers, qualifying opportunities, and bringing the sales process to a close. They will need to be able to plan their sales activities, lead the end-to-end sales interaction with the customer, and manage their sales internally within their organisation. A Sales Executive will have to understand their organisation's product(s) or service(s) in detail, be an expert at analysing customer needs, and create solutions by selecting appropriate products/services.
The typical duration of this programme is 18 months in-learning. You will learn how to develop long-lasting client relationships, establish rapport, and building trust and confidence in your brand/product/service and your organisation’s proposition. Delivery will be focussed into six sessions including knowledge areas such as:
• Organisational knowledge
• Product, sector and service knowledge
• Market and customer knowledge
• Commercial and financial acumen
• Digital knowledge
• Sales planning and preparation
• Negotiation and closing sales
Apprentices without a level 2 qualification in English and maths will need to achieve this prior to the end of the programme. In addition to the sessions, you will have opportunities to complete training activities to produce your portfolio of evidence. The portfolio will relate to the standard’s assessment criteria, and will be used to support you in your End Point Assessment phase of the programme. You will also be required to complete a work-based project, which will mark the start of the EPA period.
The End Point Assessment for this programme consists of a work-based project, a presentation including a sales pitch with questions and answers, and a professional discussion supported by your portfolio of evidence. The work-based project will be designed to allow you to evidence all knowledge/skills/behaviours required of the standard, and will be a valuable contribution to the employer's business. There will be 10 weeks allowed for the completion of the project, with a word count of 5000 words. This is followed by a 10-minute sales pitch of the apprentice's organisation, their products and services.